Studying the consumer&rsquo;s behavior in the buying decision process

Guzun Stela

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452

Ultima descărcare din IBN:
2023-12-14 08:52

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similare conform CZU

366.1 (63)

Consumerism (156)

SM ISO690:2012

GUZUN, Stela. Studying the consumer’s behavior in the buying decision process. In: EcoSoEn, 2021, nr. 1-2, pp. 77-81. ISSN 2587-344X.

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EcoSoEn

Numărul 1-2 / 2021 / ISSN 2587-344X /ISSNe 2587-425X

Studying the consumer’s behavior in the buying decision process

Studierea comportamentului consumatorului în procesul de decizie de cumpărare

CZU: 366.1

JEL: M31, F17, L81

Pag. 77-81

Guzun Stela

Free International University of Moldova

Disponibil în IBN: 9 septembrie 2021

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Rezumat

One of the most important variables of the marketing environment, which the enterprise cannot control, but tries to influence it in the wanted direction, is the consumer. The consumer’s behavior covers all the actions of choosing, buying, using and getting rid of products and services.

Una dintre cele mai importante variabile ale mediului de marketing, pe care întreprinderea nu o poate controla, dar încearcă să o influențeze în direcția dorită, este consumatorul. Comportamentul consumatorului acoperă toate acțiunile de alegere, cumpărare, utilizare și scăpare de produse și servicii.

Cuvinte-cheie
consumer, marketing, behavior, Market, marketing mix, purchase,

consumator, marketing, comportament, piaţă, mixul de marketing, cumpărare

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