Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
500 21 |
Ultima descărcare din IBN: 2024-04-15 14:52 |
Căutarea după subiecte similare conform CZU |
339.138+339.133 (1) |
Probleme generale ale comerțului. Piața (819) |
SM ISO690:2012 BUZDUGAN, Adriana. Cercetarea comportamentului consumatorului de mașini electrice. In: EcoSoEn, 2020, nr. 3-4, pp. 58-71. ISSN 2587-344X. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
EcoSoEn | ||||||
Numărul 3-4 / 2020 / ISSN 2587-344X /ISSNe 2587-425X | ||||||
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CZU: 339.138+339.133 | ||||||
JEL: M3 | ||||||
Pag. 58-71 | ||||||
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Descarcă PDF | ||||||
Rezumat | ||||||
This research performs an analysis of existing studies and theories to identify different purchasing decision criteria for electric vehicles. A quantitative empirical study was conducted on the importance of certain attributes of the vehicle, in which consumers living in the Republic of Moldova are examined. The conceptual model used in this paper is the “Technology Acceptance Model” (TAM), which is extended by variables derived from other models, such as “The way innovation is disseminated” and “Theory of planned behavior”. The article is also written based on a quantitative research on a sample of 100 people. Conclusions were drawn regarding the research hypotheses. |
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Cuvinte-cheie consumer, consumer behavior, model consumer electric vehicle., consumator, comportamentul consumatorului, model de consum, vehicul electric |
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