It is emphasized that it is necessary to evaluate the dynamics of the main indicators of the company's activity by comparing the rates of their change. The optimal ratio is one in which the rate of change in balance sheet profit is ahead of the rate of change in sales volume, the latter is higher than the rate of change in the balance sheet currency. It is noted that this principle in world practice is called the "golden rule of the enterprise economy", the observance of which means that the economic potential of the enterprise increases compared to the previous period. Compliance with this rule in practice is shown on the example of the agricultural sector. The study was conducted on the example of performance indicators of a particular enterprise in the Chadyr-Lungsky district for 2012-2021. Calculations are presented to determine the chain values of the growth rate of profit before tax, sales volumes and balance sheet currency for the study period, as well as for the last 5 years (2017-2021), which made it possible to state that at this enterprise both on average for 10 years and and over the past 5 years, the "golden rule of business economics" has been respected. The obtained values of the calculations are clearly presented in the graphs. The purpose of the study is to show the availability and simplicity of the methodology for assessing the business activity of an enterprise, as well as the need for the widespread use of charts in economic research. The article used the economic-statistical method, as well as the methods of comparative analysis and the graphical method. They made it possible to fully achieve the goal of the study. The article used the economic-statistical method, as well as the methods of comparative analysis and the graphical method. They made it possible to fully achieve the goal of the study. It is noted that agricultural enterprises located even in areas of unstable agriculture, competently using the main means of production - land can provide high business activity, which is confirmed by the observance of the "golden rule of the enterprise economy".