The paper deals with the analysis of the EU and Ukraine experiences to support the small and medium enterprises’ green development. The authors analyzed the main preconditions to transforms the Ukrainian small and medium enterprises from the traditional type of development to green. The ongoing trend of green activities among small  and medium enterprises in Ukraine was analyzed and summarized by the authors. The results of the analysis showed, that in spite of the fact that the impact of the small and medium enterprises on economic development could be inconspicuous, pieced together they are the significant majority of Ukrainian enterprises, thus, their cumulative impacts on the environment are quite significant. Moreover, as shown by the international experience, the reduction of the negative influence of small and medium enterprises on the environment in the process of good and services produced is the main success factor in the field of the country’s green development. In the article, the authors allocated the contemporary deterrents which restrict the country’s green development. The authors analyzed and summarized the main economic instruments to support the small and medium enterprises green development. On the base of the EU experience the incentives instruments of green development for Ukrainian small and medium enterprises were proposed by the authors.