In this article, the author aims to study the methods and techniques for developing the strategy of the service sector and banking products, to manage this sector and their implementation on the domestic financial-banking market. The changes produced in the banking system at the end of the 80s of the last century, imposed on the banks the need to adapt and adapt their behavior, including the assumption of their own development strategies, modernization of control, staff restructuring. We hope that this research will be important for the country's financial and banking system because, thanks to the implementation of new banking services and products, especially electronic technologies, all operations become computerized and banks only need to acquire these software programs to create infrastructure and train the staff after which electronic systems will be introduced into most of the bank's services and products. The primary objective of each financial institution is to achieve profiled activity under acceptable risk conditions and, to that end, budget preparation is a component of the profit strategy. The bank's management aims at elaborating the strategy of the bank's activity regarding the implementation of new banking services and products and of the adequate banking policies for the achievement of the strategic objectives. The management of a bank, without a good strategy and rigorous control over the launch of banking products and services, cannot be successful in the financial and banking market. The bases of the bank are profiled activities under acceptable risk conditions, and budgeting is a component of the profit strategy. Profit planning is, in fact, the central element of strategic planning of the bank, the synthetic form in which profit-making is materialized in the revenue and expenditure budget. Of particular importance in the budgetary procedure is the control of the budget execution, which can be correlated with the bank's dashboard, its financial components.