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| Ultima descărcare din IBN: 2023-06-12 19:16 |
 SM ISO690:2012DRUŢĂ, Inga. Programatonims: between proper names and common names. In: Identities in Globalisation. Intercultural Perspectives: Language and Discourse, 28-29 mai 2015, Tîrgu Mureş,. Tîrgu Mureş, România: The Alpha Institute for Multicultural Studies, 2015, Ediția a 2-a, Lang., pp. 109-117. ISBN 978-606-93692-5-8. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Identities in Globalisation. Intercultural Perspectives Ediția a 2-a, Lang., 2015 |
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Conferința "Identities in Globalisation. Intercultural Perspectives" Tîrgu Mureş,, Romania, 28-29 mai 2015 | ||||||
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Pragmatonyms (trademarks)we incite curiosity from many perspectives. Specialists in communication support that each individual knows passively about 1500 of name brands. Name brands represent a treasure trove of semantic effects, which conjure up – at the individual level and/or at the collective level – emotions, images, symbols. Hybrid names its own category, name brands change the value depending on the type of text it works: on the technical speech they have a denotativ function and they behave like proper names. In other contexts they become substitute of some words, having features of common names. |
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| Cuvinte-cheie pragmatonym, trademark, commercial onomastics, proper name, common name |
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DataCite XML Export
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