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![]() NEGRITU, Diana. Proiectarea unui studiu de piaţă. In: Economie: Lucrări ştiinţifice, 27 septembrie 2012, Chişinău. Chişinău: 2012, Vol.31, pp. 332-337. ISBN 978-9975-64-235-4. |
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Economie Vol.31, 2012 |
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Conferința "Tendinţe moderne de dezvoltare economică şi financiară a spaţiului rural" Chişinău, Moldova, 27 septembrie 2012 | ||||||
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Pag. 332-337 | ||||||
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Rezumat | ||||||
The study of the market represents the starting point in the adoption of decisions in all firms, consists in gathering information on the categories of public image a make up. Any market study aims to solve a problem of marketing or making a decision. Studying the market is the most important and most complex marketing research. Any decision relating to a firm's activity should be based on a careful analysis of the market. |
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Cuvinte-cheie piaţă, marcă, chestionar |
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