The competitiveness of production – it is a complex notion, which reflects, on the one side, the producers interests, and on the other side – the consumers interests. In the first case it is considering competitive that product which asure the efficiency of the activity of producer. In the second case, - it is the product, which asure an maximal useful efect per unity of consumptions. Throuh these assertions result that in the assessment of the competitiveness of production it is necessary to take into consideration so much producers interestsas well as consumers. We are considering and convincing that improvement of quality production in agricultural sector, the raising of price sale as a result of differentiation of the quality of production, as well as improvement of distributions ways constitute a totality of levers, which determine the main direction of increasing of economic efficiency of production and competitiveness of enterprises.