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| Ultima descărcare din IBN: 2024-04-17 16:52 |
 SM ISO690:2012HĂMURARU, Maria, ZAHARCO, Viorelia. Impactul factorilor variațiilor interculturale globale în elaborarea strategiei de marketing. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale, 1-2 noiembrie 2019, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2019, p. 40. ISBN 978-9975-142-57-1. |
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| Paradigme moderne în dezvoltarea economiei naţionale şi mondiale 2019 | ||||||
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Conferința "Paradigme moderne în dezvoltarea economiei naţionale şi mondiale" Chisinău, Moldova, 1-2 noiembrie 2019 | ||||||
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In this article, has been analyzed conceptually the behavior of consumers from the perspective of cultural and global implications. In developing a marketing strategy, the economic entity must take into account the specificity of the culture of the company and, consequently, the consumer's behavior in the conditions of globalization. |
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| Cuvinte-cheie consumer, culture, globalization, variation, international, marketing, entity, segment |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Hămuraru, M.M.</dc:creator> <dc:creator>Zaharco, V.</dc:creator> <dc:date>2019</dc:date> <dc:description xml:lang='en'><p>In this article, has been analyzed conceptually the behavior of consumers from the perspective of cultural and global implications. In developing a marketing strategy, the economic entity must take into account the specificity of the culture of the company and, consequently, the consumer's behavior in the conditions of globalization.</p></dc:description> <dc:source>Paradigme moderne în dezvoltarea economiei naţionale şi mondiale () 40-40</dc:source> <dc:subject>consumer</dc:subject> <dc:subject>culture</dc:subject> <dc:subject>globalization</dc:subject> <dc:subject>variation</dc:subject> <dc:subject>international</dc:subject> <dc:subject>marketing</dc:subject> <dc:subject>entity</dc:subject> <dc:subject>segment</dc:subject> <dc:title>Impactul factorilor variațiilor interculturale globale în elaborarea strategiei de marketing</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>
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