Impactul factorilor variațiilor interculturale globale &icirc;n elaborarea strategiei de marketing

Hămuraru Maria; Zaharco Viorelia

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2024-04-17 16:52

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HĂMURARU, Maria, ZAHARCO, Viorelia. Impactul factorilor variațiilor interculturale globale în elaborarea strategiei de marketing. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale, 1-2 noiembrie 2019, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2019, p. 40. ISBN 978-9975-142-57-1.

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Paradigme moderne în dezvoltarea economiei naţionale şi mondiale 2019

Conferința "Paradigme moderne în dezvoltarea economiei naţionale şi mondiale"
Chisinău, Moldova, 1-2 noiembrie 2019

Impactul factorilor variațiilor interculturale globale în elaborarea strategiei de marketing

Pag. 40-40

Hămuraru Maria, Zaharco Viorelia

Universitatea de Stat din Moldova

Disponibil în IBN: 8 aprilie 2020

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Rezumat

In this article, has been analyzed conceptually the behavior of consumers from the perspective of cultural and global implications. In developing a marketing strategy, the economic entity must take into account the specificity of the culture of the company and, consequently, the consumer's behavior in the conditions of globalization.

Cuvinte-cheie
consumer, culture, globalization, variation, international, marketing, entity, segment

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