We live in a society surrounded by advertising; it can be found anywhere we look even in most unexpected places and forms. Advertising has become part of our lives and cultures, and it is greatly influenced by a wide range of stereotypes which reflect our social values and mirror the society we are living in. Stereotypes offer a concise and very often imprecise image of the world, but the way they are conveyed by advertising prove that people are still very influenced by them and they have a major impact on society. Sometimes stereotypes give us a wrong image and sometimes they can be harmful by causing inappropriate behaviour and giving rise to discrimination, creating conflicts and unpleasant circumstances.