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Ultima descărcare din IBN: 2023-04-20 19:11 |
![]() RURAC, Ludmila. Common Social Stereotypes in Advertising. In: Professional Education and Economic Needs of the Black Sea Region, 24 aprilie 2015, Chişinău. Chişinău: Departamentul Editorial-Poligrafic al ASEM, 2015, pp. 186-190. ISBN 978-9975-75-786-7. |
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Professional Education and Economic Needs of the Black Sea Region 2015 | ||||||
Conferința "Professional Education and Economic Needs of the Black Sea Region" Chişinău, Moldova, 24 aprilie 2015 | ||||||
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Pag. 186-190 | ||||||
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Rezumat | ||||||
We live in a society surrounded by advertising; it can be found anywhere we look even in most unexpected places and forms. Advertising has become part of our lives and cultures, and it is greatly influenced by a wide range of stereotypes which reflect our social values and mirror the society we are living in. Stereotypes offer a concise and very often imprecise image of the world, but the way they are conveyed by advertising prove that people are still very influenced by them and they have a major impact on society. Sometimes stereotypes give us a wrong image and sometimes they can be harmful by causing inappropriate behaviour and giving rise to discrimination, creating conflicts and unpleasant circumstances. |
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Cuvinte-cheie Advertising, stereotypes, culture, society, social prejudices, discrimination, communication |
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