Money psychology studies a person's attitude towards money and other people in relation to monetary relations, as well as the influence of monetary factors on human behavior, in particular decision-making. It is a relative new science, but it has a deep old roots, which we find in various ancient philosophical concepts, traditions and customs of different peoples in connection with the use of money, formation and maintenance of money relations. To determine the essence, forms and trends of money psychology development, the works of many authors have been studied, which have gained great popularity in recent decades, as well as some analytical studies in the Internet. Money psychology is a branch of financial psychology, being interconnected with the psychology of investment activities and financial services. This science is based barely on classical monetary basics, but at the same time it appeals to metaphysical foundations. Having one of the basic study of human behavior in money relations objectives, money psychology tends to develop and promote solutions for personal sensitivity and maintaining positive psychological status. Money psychology has different research areas, the main being universal laws of money, money etiquette, money nomerology and recommendations for personal finances organization. Money laws have certain metaphysical concepts of of monetary system operation and money is identified with a specific form of energy. The money etiquette is a complex of recommendations for human behavior with money, as well as the maintenance of money relations. Money numerology tends to present certain numerical laws in organizing money relations. And prescriptions of money psychology on the organization of personal finances are intended to create man's prosperity. Ultimately, the basic purpose of money psychology is the formation and permanent education of a personality (consumer) corresponding to the informational age, which at the same time has financial foundations. In this context, research results in money psychology are applied in different economic areas, which allow understanding and management of economic behavior of consumers and other participants in economic relations. In this context, it has a great interest in cognitive economy. It has also found his place within the global industry of personal development.