Articolul precedent |
Articolul urmator |
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SM ISO690:2012 CRUPNOV, Ruslan. Planning and methodology of marketing research of the residential real estate market. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 14, 22-23 aprilie 2016, Chişinău. Chişinău Republica Moldova: Editorial-Publishing Department of ASEM, 2016, Ediţia 14, Vol.1, pp. 174-180. ISBN 978-9975-75-823-9. |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 14, Vol.1, 2016 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 14, Chişinău, Moldova, 22-23 aprilie 2016 | ||||||
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Pag. 174-180 | ||||||
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The residential real estate market is one of the most important components in the economy of Chisinau city. Taking into consideration that population of the city is constantly growing, the level of demand on the residential real estate shows the level of citizens’ welfare and economic development of Chisinau. Today the state of the residential real estate market is difficult to predict due to the deep economic crisis in our county. In order to determine the investment attractiveness of the market and to reduce the risk of management errors in making business critical decisions in that article a number of important aspects of research activities planning, the sources and methods of collecting marketing information are identified. |
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Cuvinte-cheie marketing, research, real estate, plan, desk research, field research, quantitative data, email survey, social media survey, survey on the company’s website, qualitative data, mystery shopping, focus group, interviews |
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