Planning and methodology of marketing research of the residential real estate market
Închide
Articolul precedent
Articolul urmator
31 0
SM ISO690:2012
CRUPNOV, Ruslan. Planning and methodology of marketing research of the residential real estate market. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 14, 22-23 aprilie 2016, Chişinău. Chişinău Republica Moldova: Editorial-Publishing Department of ASEM, 2016, Ediţia 14, Vol.1, pp. 174-180. ISBN 978-9975-75-823-9.
EXPORT metadate:
Google Scholar
Crossref
CERIF

DataCite
Dublin Core
Simpozion ştiinţific al tinerilor cercetători
Ediţia 14, Vol.1, 2016
Simpozionul "Simpozion ştiinţific al tinerilor cercetători"
14, Chişinău, Moldova, 22-23 aprilie 2016

Planning and methodology of marketing research of the residential real estate market


Pag. 174-180

Crupnov Ruslan
 
Academy of Economic Studies of Moldova
 
 
Disponibil în IBN: 16 aprilie 2024


Rezumat

The residential real estate market is one of the most important components in the economy of Chisinau city. Taking into consideration that population of the city is constantly growing, the level of demand on the residential real estate shows the level of citizens’ welfare and economic development of Chisinau. Today the state of the residential real estate market is difficult to predict due to the deep economic crisis in our county. In order to determine the investment attractiveness of the market and to reduce the risk of management errors in making business critical decisions in that article a number of important aspects of research activities planning, the sources and methods of collecting marketing information are identified.

Cuvinte-cheie
marketing, research, real estate, plan, desk research, field research, quantitative data, email survey, social media survey, survey on the company’s website, qualitative data, mystery shopping, focus group, interviews