The issues described in the article refer to the development of the competitiveness of enterprises, as a major factor, even decisive for its success or failure. Competition, as an important segment of the global economy, is subject to specific pressures and changes affecting the economy of the Republic of Moldova. Due to the enlargement processes of globalization and economic liberalization, also to the increase in the volume of commercial transactions, the vulnerability of the economy and the level of social development, competitiveness depend on above-mentioned changes. In addition, the increasing interest in this field of economy analysis under the condition of economic and financial crisis represents an extra argument to the actuality of the research.