In this article, advertising is analyzed as one of the basic components of the mass communication system that accompanies consumers constantly and everywhere. Consumers are sometimes influenced by advertisements and make purchasing decisions without realizing whether they need something or not. Women who make the most purchases are mostly influenced, more often they are influenced by the emotions they receive when they make a purchase. Advertisements often have the objectives of convincing, presenting the advantages of a product or service, creating emotions or building brand trust, etc.