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| Ultima descărcare din IBN: 2024-05-08 18:31 |
| Căutarea după subiecte similare conform CZU |
| 659.1:366.1 (2) |
| Publicitate. Reclamă (176) |
| Consumerism (156) |
 SM ISO690:2012CORNIȚEL, Daniela. Influenţa reclamei asupra deciziei de cumpărare. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 20, 7-8 aprilie 2023, Chişinău. Chişinău Republica Moldova: "Print-Caro" SRL, 2023, Ediţia 21, Vol.1, pp. 212-214. ISBN 978-9975-180-04-7. DOI: https://doi.org/10.53486/sstc.v1.48 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion ştiinţific al tinerilor cercetători Ediţia 21, Vol.1, 2023 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 20, Chişinău, Moldova, 7-8 aprilie 2023 | ||||||
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| DOI:https://doi.org/10.53486/sstc.v1.48 | ||||||
| CZU: 659.1:366.1 | ||||||
| JEL: M31, M37, D12 | ||||||
| Pag. 212-214 | ||||||
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In this article, advertising is analyzed as one of the basic components of the mass communication system that accompanies consumers constantly and everywhere. Consumers are sometimes influenced by advertisements and make purchasing decisions without realizing whether they need something or not. Women who make the most purchases are mostly influenced, more often they are influenced by the emotions they receive when they make a purchase. Advertisements often have the objectives of convincing, presenting the advantages of a product or service, creating emotions or building brand trust, etc. |
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| Cuvinte-cheie advertisement, purchase decision, consumer behavior, influence, rural environment, urban environment |
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DataCite XML Export
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