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SM ISO690:2012 GÎDILICA, Constantin. Elementele mixului de marketing în planificarea activităţii manageriale sustenabile. In: Promotion of Social and Economic Values in the Context of European Integration: 4th International Conference, Ed. 4, 3-4 decembrie 2021, Chişinău. Chișinău, Republica Moldova: 2021, Ediția 4, Vol.2, pp. 9-13. ISBN 978‐9975‐3527‐2‐7.. |
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Promotion of Social and Economic Values in the Context of European Integration Ediția 4, Vol.2, 2021 |
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Conferința "Promotion of Social and Economic Values in the Context of European Integration" 4, Chişinău, Moldova, 3-4 decembrie 2021 | ||||||
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Pag. 9-13 | ||||||
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The organization of marketing is a specific way of modern enterprises depends on a number of objective and subjective factors. There are a number of organizational formulas, which are different stages in the evolution of marketing organization at the enterprise level. The elements of marketing or marketing mix synthesize and manipulate the numerical correlation of the consumer from different groups and the degree of preparation of the buyer to perceive the company's effort in the competitive market. Highlighting the elements of the marketing mix in sustainable development with sustainable managerial elements allows achieving goals with minimal effort. |
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Cuvinte-cheie marketing mix, endogenous and exogenous factors, sustainability, management, mixul de marketing, factori endogeni și exogeni, sustenabilitate, management |
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<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Gîdilica, C.</dc:creator> <dc:date>2021</dc:date> <dc:description xml:lang='en'><p>The organization of marketing is a specific way of modern enterprises depends on a number of objective and subjective factors. There are a number of organizational formulas, which are different stages in the evolution of marketing organization at the enterprise level. The elements of marketing or marketing mix synthesize and manipulate the numerical correlation of the consumer from different groups and the degree of preparation of the buyer to perceive the company's effort in the competitive market. Highlighting the elements of the marketing mix in sustainable development with sustainable managerial elements allows achieving goals with minimal effort.</p></dc:description> <dc:description xml:lang='ro'><p>Organizarea activităţii de marketing e o modalitate specifică a întreprinderilor moderna depinde de un şir de factori obiectivi şi subiectivi. Există o serie de formule organizatorice, ce constituie diferite etape în evoluţia organizării de marketing la nivelul întreprinderii. Elementele marketingului sau mixul de marketing sintetizează şi manipulează corelaţia numerică a consumatorului din diferite grupuri și gradul de pregătire a cumpărătorului pentru a percepe efortul companiei în piața concurențială. Punerea în evidență a elementelor mixului de marketing în dezvoltarea durabilă cu elemente manageriale sustenabile permite atingerea obiectivelor cu minimum efort.</p></dc:description> <dc:source>Promotion of Social and Economic Values in the Context of European Integration (Ediția 4, Vol.2) 9-13</dc:source> <dc:subject>marketing mix</dc:subject> <dc:subject>endogenous and exogenous factors</dc:subject> <dc:subject>sustainability</dc:subject> <dc:subject>management</dc:subject> <dc:subject>mixul de marketing</dc:subject> <dc:subject>factori endogeni și exogeni</dc:subject> <dc:subject>sustenabilitate</dc:subject> <dc:subject>management</dc:subject> <dc:title>Elementele mixului de marketing în planificarea activităţii manageriale sustenabile</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>