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![]() CEBOTARI, Irina, SAHARNEAN, Liliana. Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 19, 16-17 aprilie 2021, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2021, Ediţia 19, Vol.3, pp. 157-160. ISBN 978-9975-155-43-4 (PDF). 10.5281/zenodo.5669933 |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 19, Vol.3, 2021 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 19, Chişinău, Moldova, 16-17 aprilie 2021 | ||||||
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JEL: M31, P18, Q53 | ||||||
Pag. 157-160 | ||||||
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Rezumat | ||||||
Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. |
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Cuvinte-cheie marketing, Ecology, ecomarketing, eco – friendly, environment, conciousness, marketing mix |
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