Personal branding has always existed, but it has been defined as a field and studied in more depth in the last half century. Personal branding is the strategy of each person, implemented to make known their name, their own personality, their strengths. Personal branding is used, in short, for the personal highlighting of everyone, and is based on everyone's desire to assert themselves. Each of us uses personal branding, without realizing it. Even when we brag, we practice a small part of personal branding. A more advanced personal branding is used by celebrities, influencers, bloggers, etc. They use different strategies and ways to promote their image, in order to make themselves known, heard, seen.