The increased interest in communication in the contemporary world has a pragmatic explanation. The social man, the future specialist, must be able to communicate in order to realize himself as a personality. Communication skills are an important indicator of professional success in most areas of activity and a predictor of social success of modern man. Communication in sports is very complex due to the many factors involved in the form of messages, verbal language, motor language and body attitudes. It is important to communicate with spectators, the communication of athletes with their teammates and other factors, reasons that make it necessary to develop a model of communication in sports. In the present research, carried out within the State University of Physical Education and Sports, we aimed to identify the main aspects of communication in sports activities and to determine their importance in streamlining the communication process.