Promoting agri-food products on foreign markets holds significant importance for economic development, the competitiveness of the agricultural and agri-food sector, and national income growth. It contributes to market diversification and product quality improvement, benefiting both producers and national economies. Here are some of these benefits: increased producer income, market diversification, enhanced competitiveness, job creation, and the promotion of sustainable development. It is crucial that the promotion of agri-food products on foreign markets be managed responsibly and sustainably, considering both the economic benefits and the impact on the environment and local communities. A major objective in promoting agri-food products on foreign markets is to amplify the role of the state by providing continuous support to agri-food producers and exporters. In this context, it is necessary not only to liberalize trade conditions but also to create mechanisms and tools for promoting these products. The research aims to study and analyze the directions and measures for promoting the agri-food products of the Republic of Moldova in the European Union market.