Communication is a relatively new science that is related mainly to literature – an area that includes all the forms of verbal communication. Conditions for effective communication require interchangeability between transmitter and receiver. Writers are obliged to seduce or shock their audience if they want to be read. And an excellent opportunity to test the vitality of creative thinking is welcoming criticism whose role has undergone significant changes after communism. In the agony of postmodernity promotion takes the form of valuing: that work will be promoted which meets several needs, not just the critical one! Now, after decades of politically enrolled creation or one that was escapist towards general figuration and allusion, multilingualism and multiple approaches are necessary. True democracy is feasible not in politics, but in professional and artistic backgrounds, the only fields in which it is possible to perform a variety of communications roles identified in a community.