In this article, various ideas are analyzed regarding university culture as a value and attitudinal pattern. The concept of university culture is related to institutional culture, as any organization, regardless of whether it belongs to the public or private sector, has the imprint of a value and attitudinal pattern. With certainty, we develop in a certain culture, we form in a certain cultural horizon, so we are, at the same time, creators and receivers of culture. In this sense, teaching staff must know and recognize the pedagogical values promoted by university culture and, at the same time, actively participate in the creation of new values and attitudes in that environment.