In the democratic states, transparency is considered a requirement to be satisfied by any authority or public institution. Transparency is one of the values of the states of law. It occurs as a consequence of reflection, at this level, of some of the fundamental citizen’s rights. Transparency means offering open and explicit information by the public authorities (including local authorities) of any information with regard to their work and consultation with citizens, with different associations and other stakeholders in the process of developing and adopting decisions. In this meaning, advertising is an inevitable condition of transparency, but transparency is a concept much broader and complex that may involve many other constituents.