The image and status of the teaching staff are topics addressed more and more often both at the national and international level, however, these factors directly influence the extent to which the teaching profession is or is not attractive for young people with a vocation, but also the maintenance of competent employees in the educational system. The social status of the teaching profession is defined by the prestige and degree of appreciation offered by society and, implicitly, by its symbolic position in the hierarchy of professions. In recent years, this social status has changed its values, being influenced directly or indirectly, in a positive and/or negative way, by numerous factors internal or external to the education system. In this context, this article reflects theoretical and practical aspects of promoting the image of the teaching staff in the educational institution. The influencing factors in promoting the image of the teaching staff and various promotion strategies in an educational and cultural context are analyzed.