There is an increased interest for sea buckthorn berries because they are characterized by a wide area of cultivation and they are rich in antioxidants, vitamins and minerals. The sea buckthorn berries are natural concentrate of vitamins (C, P, B1, B2, E, K), carotenoids, folic acid, volatile oils, etc. Were performed the evaluation of the antioxidant capacity of the berry powder and the analysis of the impact of the bioactive compounds on the quality parameters of the bakery products. Results obtained through analysis of different methods of research has found that bakery products enriched with sea buckthorn powder are characterized by increased quality parameters compared to blank samples.