It is noted that in crop production, an important condition for ensuring high production efficiency is to obtain high yields of manufactured products, i.e. fuller use of the potential of land productivity and biological potential of plants. In addition to productivity, the efficiency of land use in the industry is also influenced by the rational use of all types of resources at enterprises. A generalizing indicator of the efficiency of land use as the main factor of production in the industry is the rate of profit yield per hectare of land. This indicator is an indicator of the level of land management. The above is confirmed by an analysis of the efficiency of land use at five agricultural enterprises in the southern zone of the country.