Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга
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similare conform CZU
658.7:005 (1)
Cumpărare. Aprovizionare. Procurare. Conducerea stocurilor (55)
Management (1869)
SM ISO690:2012
ЮЗЫК, Людмила. Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 334-337. ISBN 978-9975-83-091-1.
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Dublin Core
Ştiinţă, educaţie, cultură
Vol.1, 2020
Conferința "Ştiinţă, educaţie, cultură"
Comrat, Moldova, 15 februarie 2020

Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга

CZU: 658.7:005

Pag. 334-337

Юзык Людмила
 
Донецкий национальный университет экономики и торговли
 
Disponibil în IBN: 5 august 2020


Rezumat

Theoretical bases of the social marketing are considered in the article. The сomplex approach is presented near a strategic management a responsible purchase. Described the system is complex of strategic management responsible purchase activity of enterprise as aggregate of the systems: system of diagnostics of marketing environment of enterprise; system of the strategic cooperating with suppliers; system of estimation of efficiency of management a responsible purchase; system of diagnostics of purchase risks.

Cuvinte-cheie
social marketing, strategic management, purchase, strategy