| Articolul precedent |
| Articolul urmator |
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 522 0 |
| Căutarea după subiecte similare conform CZU |
| 658.7:005 (1) |
| Cumpărare. Aprovizionare. Procurare. Conducerea stocurilor (55) |
| Management (1895) |
 SM ISO690:2012ЮЗЫК, Людмила. Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 334-337. ISBN 978-9975-83-091-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol.1, 2020 |
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Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 15 februarie 2020 | ||||||
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| CZU: 658.7:005 | ||||||
| Pag. 334-337 | ||||||
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Theoretical bases of the social marketing are considered in the article. The сomplex approach is presented near a strategic management a responsible purchase. Described the system is complex of strategic management responsible purchase activity of enterprise as aggregate of the systems: system of diagnostics of marketing environment of enterprise; system of the strategic cooperating with suppliers; system of estimation of efficiency of management a responsible purchase; system of diagnostics of purchase risks. |
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| Cuvinte-cheie social marketing, strategic management, purchase, strategy |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Iuzîc, L.A.</dc:creator> <dc:date>2020</dc:date> <dc:description xml:lang='en'><p>Theoretical bases of the social marketing are considered in the article. The сomplex approach is presented near a strategic management a responsible purchase. Described the system is complex of strategic management responsible purchase activity of enterprise as aggregate of the systems: system of diagnostics of marketing environment of enterprise; system of the strategic cooperating with suppliers; system of estimation of efficiency of management a responsible purchase; system of diagnostics of purchase risks.</p></dc:description> <dc:source>Ştiinţă, educaţie, cultură (Vol.1) 334-337</dc:source> <dc:subject>social marketing</dc:subject> <dc:subject>strategic management</dc:subject> <dc:subject>purchase</dc:subject> <dc:subject>strategy</dc:subject> <dc:title>Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>
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