| Articolul precedent |
| Articolul urmator |
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 521 0 |
| Căutarea după subiecte similare conform CZU |
| 658.7:005 (1) |
| Cumpărare. Aprovizionare. Procurare. Conducerea stocurilor (55) |
| Management (1895) |
 SM ISO690:2012ЮЗЫК, Людмила. Комплексный подход к стратегическому управлению ответственной закупкой в системе социально-ориентированного маркетинга. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 334-337. ISBN 978-9975-83-091-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol.1, 2020 |
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Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 15 februarie 2020 | ||||||
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| CZU: 658.7:005 | ||||||
| Pag. 334-337 | ||||||
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Theoretical bases of the social marketing are considered in the article. The сomplex approach is presented near a strategic management a responsible purchase. Described the system is complex of strategic management responsible purchase activity of enterprise as aggregate of the systems: system of diagnostics of marketing environment of enterprise; system of the strategic cooperating with suppliers; system of estimation of efficiency of management a responsible purchase; system of diagnostics of purchase risks. |
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| Cuvinte-cheie social marketing, strategic management, purchase, strategy |
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