The great marority of the consummers, either don’t apply their legal rights or do not know the state bodies of the consumer or otherwise - do not appeal to address the public administration to claim their rights and to settle complaints about the damage inflicted. The need for consumer protection that has been damaged in direct or indirect contact with the trader, is even greater as the consumer’s position is less protected and more vulnerable facing a trader which has a team of lawyers behind him, correctly prepared or desk marketing consultants, for example, promoting products using incorrect trading practices.