Starting from this reflection we will try to see what are the main barriers and obstacles that stay in the way of an effective environmental communication. In the last years, we have more and more the sensation of a stagnation in what is considered to be a real progress in the process of environment protection. Despite the existence of a large number of conferences, political talks and debate, the results are less and less important while the global warming and its negative effects could be felt everywhere on the planet. Therefore in this paper we will try to propose a different style of communication, a new proposal or suggestion about what we have to do in order to achieve better results in environment communication. The objective is to reach to more people and make them react in a proper way and on a longer term. Nevertheless this paper could be only the beginning of a larger research area; the results will be communicated later on.