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Articolul urmator |
704 24 |
Ultima descărcare din IBN: 2024-04-24 02:21 |
Căutarea după subiecte similare conform CZU |
339.138:615.1 (1) |
Probleme generale ale comerțului. Piața (823) |
Farmacia în general şi profesia de farmacist (184) |
SM ISO690:2012 SOLOMATIN, Ala. Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei. In: Competitivitatea şi inovarea în economia cunoaşterii, 22-23 septembrie 2017, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2017, Vol.1, pp. 215-218. ISBN 978-9975-75-893-2. |
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Competitivitatea şi inovarea în economia cunoaşterii Vol.1, 2017 |
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Conferința "Competitivitatea şi inovarea în economia cunoaşterii" Chișinău, Moldova, 22-23 septembrie 2017 | ||||||
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CZU: 339.138:615.1 | ||||||
JEL: M 31 | ||||||
Pag. 215-218 | ||||||
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Rezumat | ||||||
Competitive growing makes the drug store owners to pay more attention creating the competitive advantages of their sales areas and the methods of winning customer loyalty. Among them is merchandising approach looking to form a positive image of the drugstore The purpose of the study is to know the practical aspects of applying merchandising in drugstores using research, observation and documentation methods. The result of this study highlighted the main elements that create the desired positive aspect of a drugstore. |
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Cuvinte-cheie merchandising, aspect, image drug store |
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