| Articolul precedent |
| Articolul urmator |
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 681 20 |
| Ultima descărcare din IBN: 2024-04-24 15:49 |
| Căutarea după subiecte similare conform CZU |
| 339.138:334.72 (5) |
| Probleme generale ale comerțului. Piața (811) |
| Forme de organizare și cooperare în activitatea economică (975) |
 SM ISO690:2012PANFIL, Ion, CRISTAFOVICI, Profira. Diferenţierea - avantaj competitiv al întreprinderilor comerciale. In: Competitivitatea şi inovarea în economia cunoaşterii, 22-23 septembrie 2017, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2017, Vol.1, pp. 211-214. ISBN 978-9975-75-893-2. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Competitivitatea şi inovarea în economia cunoaşterii Vol.1, 2017 |
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Conferința "Competitivitatea şi inovarea în economia cunoaşterii" Chișinău, Moldova, 22-23 septembrie 2017 | ||||||
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| CZU: 339.138:334.72 | ||||||
| JEL: M31, M10 | ||||||
| Pag. 211-214 | ||||||
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| Rezumat | ||||||
Each commercial enterprise has a certain competitive position on the market, depending on its size, resources, objectives, commercial strategy, etc. However, effective positioning on the market and achievement of objectives set is determined by the competent and visionary choice of traders for supply and demand strategies, continuous adaptation to the market segments’ changes and exigencies and competitive advantages being at stake. What are the market trends and how do commercial enterprises adapt to these tendencies through differentiation represents the subject of this research. In this article, the author highlights current trends related to the business activity and differentiation methods applied by the commercial enterprises in the country and from abroad. |
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| Cuvinte-cheie Competitive advantage, differentiation, performance |
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