Marketingul evenimentelor

Andreica Romulus; Popescu Mariana; Crauş Daniel

Articolul precedent

Articolul urmator

1476

394

Ultima descărcare din IBN:
2024-04-30 12:24

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similare conform CZU

339.138 (432)

Probleme generale ale comerțului. Piața (820)

SM ISO690:2012

ANDREICA, Romulus, POPESCU, Mariana, CRAUŞ, Daniel. Marketingul evenimentelor. In: Competitivitatea şi inovarea în economia cunoaşterii, 22-23 septembrie 2017, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2017, Vol.1, pp. 73-76. ISBN 978-9975-75-893-2.

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Competitivitatea şi inovarea în economia cunoaşterii
Vol.1, 2017

Conferința "Competitivitatea şi inovarea în economia cunoaşterii"
Chișinău, Moldova, 22-23 septembrie 2017

Marketingul evenimentelor

CZU: 339.138

JEL: M3, M37

Pag. 73-76

Andreica Romulus¹, Popescu Mariana², Crauş Daniel²

¹ Academia Comercială din Satu Mare,
² Academia de Studii Economice din Bucureşti

Disponibil în IBN: 20 aprilie 2018

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Rezumat

Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort.

Cuvinte-cheie
marketing, events, definition,

society marketing

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