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Ultima descărcare din IBN: 2023-08-25 14:17 |
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339.138:659.126(4) (1) |
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SM ISO690:2012 PERCINSCHI, Olga, EGOROV, Igor, DIACOVA, Olga. Particularities of the place branding of the european countries. In: Economie şi Sociologie, 2016, nr. 1, pp. 57-62. ISSN 1857-4130. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Economie şi Sociologie | |||||||
Numărul 1 / 2016 / ISSN 1857-4130 | |||||||
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CZU: 339.138:659.126(4) | |||||||
JEL: M37, M29, M39, O18, P25 | |||||||
Pag. 57-62 | |||||||
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Rezumat | |||||||
This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community. |
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Cuvinte-cheie place branding, European countries, Moldova, image promotion, Public Relations (PR), world space |
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DataCite XML Export
<?xml version='1.0' encoding='utf-8'?> <resource xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xmlns='http://datacite.org/schema/kernel-3' xsi:schemaLocation='http://datacite.org/schema/kernel-3 http://schema.datacite.org/meta/kernel-3/metadata.xsd'> <creators> <creator> <creatorName>Percinschi, O.</creatorName> <affiliation>Academia de Studii Economice din Moldova, Moldova, Republica</affiliation> </creator> <creator> <creatorName>Egorov, I.</creatorName> <affiliation>Национальная академия наук Украины, Ucraina</affiliation> </creator> <creator> <creatorName>Diacova, O.</creatorName> <affiliation>Necunoscută, Moldova, Moldova, Republica</affiliation> </creator> </creators> <titles> <title xml:lang='en'>Particularities of the place branding of the european countries</title> </titles> <publisher>Instrumentul Bibliometric National</publisher> <publicationYear>2016</publicationYear> <relatedIdentifier relatedIdentifierType='ISSN' relationType='IsPartOf'>1857-4130</relatedIdentifier> <subjects> <subject>place branding</subject> <subject>European countries</subject> <subject>Moldova</subject> <subject>image promotion</subject> <subject>world space</subject> <subject>Public Relations (PR)</subject> <subject schemeURI='http://udcdata.info/' subjectScheme='UDC'>339.138:659.126(4)</subject> </subjects> <dates> <date dateType='Issued'>2016-03-31</date> </dates> <resourceType resourceTypeGeneral='Text'>Journal article</resourceType> <descriptions> <description xml:lang='en' descriptionType='Abstract'>This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community. </description> <description xml:lang='ro' descriptionType='Abstract'>În articol este cercetat rolul brandului teritoriilor în formarea imaginii unor ţări europene. Actualitatea articolului este confirmată de necesitatea acută în determinarea factorilor şi a instrumentelor de brand, care se iau în vedere la elaborarea brandului de țară şi influenţează procesul de creare a imaginii teritoriilor. Scopul articolului constă în studierea exemplelor de succes şi de insucces de utilizare a strategiilor de brand de către unele oraşe şi ţări europene. Rezultatele cercetării constau în evidenţierea asemănărilor şi deosebirilor în abordarea strategiilor de brand de către ţările europene în promovarea teritoriilor şi în determinarea factorilor de succes, care contribuie la recunoaşterea ţării pe arena mondială</description> <description xml:lang='ru' descriptionType='Abstract'> В данной статье исследуется роль брендинга территорий в формировании имиджа определенных Европейских стран. Актуальность статьи подтверждается острой необходимостью определения факторов и инструментов брендинга, которые учитываются при разработке бренда и влияют на процесс создания имиджа территории. Цель статьи заключается в изучении успешных и неудачных примеров проведения брендинга некоторых Европейских стран и городов. Результаты работы состоят в выявлении сходств и различий в подходе Европейских стран к продвижению территорий в рамках брендинга, а также в определении факторов успеха, которые приводят страну к признанию мировым сообществом. </description> </descriptions> <formats> <format>application/pdf</format> </formats> </resource>