Actuality of the research topic focuses on increasing the role of Green-Hubs for the promotion of sustainable consumption in higher education institutions. The research topic aims represents the authors' vision of a sustainable university and aims to define the role, mission and purpose of the Green-Hub at USM, as an institutional body established to ensure a clean, green and innovative teaching and learning environment of the Faculty of Economic Sciences and , therefore, to emphasize the eco-sustainable environment in the present and future. The purpose and objectives of the research is to establish an innovative teaching and learning process, transforming university students, academic staff and non-university staff into a nature-loving group, working together as a team to ensure ecological sustainability in the university premises. To achieve the proposed goal and objectives we used the classical cognitive methods of analysis and research and the simulation method. During the research, we will rely on the experience of European countries in the development of Green-Hubs for the promotion of sustainable consumption in higher education institutions. The research results propose the Green-Hub model at USM as a sustainability platform that empowers students and staff to integrate sustainability into curriculum, research, operations, community and governance.