In the current digital era, the platform economy has become a central factor in socioeconomic transformation. This research explores the essence and impact of this new economy, focusing on the changes it brings to the business environment and the labor market. The platform economy redefines traditional modes of interaction between firms and customers, opening new doors for business and innovation. At the same time, its impact on the labor market is profound. From the gig economy to workforce flexibility, economic platforms have reshaped how people work and earn. These changes raise essential questions about workers' rights and job security. In an ever-changing environment, understanding the effects of the platform economy on economic growth and development is crucial. The research emphasizes the need for regulations that ensure fair competition, data protection, and social inclusion. With its challenges and opportunities, the platform economy represents a critical area of investigation in the current global context.