Nexus, the prelogical knot that organizes and mobilizes the crowds
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ŞLEAHTIŢCHI, Mihail. Nexus, the prelogical knot that organizes and mobilizes the crowds. In: International Journal of Communication Research , 2018, vol. 8, pp. 130-135. ISSN 2246-9265.
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International Journal of Communication Research
Volumul 8 / 2018 / ISSN 2246-9265

Nexus, the prelogical knot that organizes and mobilizes the crowds


Pag. 130-135

Şleahtiţchi Mihail
 
Moldova State University
 
 
Disponibil în IBN: 19 decembrie 2023


Rezumat

Nexus stands for an affective prelogical knot common to a large number of individuals in a particular community. It is a knot in the sense that it “associates and connects a series of attitudes” and is affectively prelogical because it can “instantly operate a rejection or adhesion” (“which leaves no room for reasoning or afterthought”). Its anchoring in reality is achieved by issuing clear opinions, firm positions or mobilizing slogans. Ultimately, these categories of individuals only have to manifest themselves for or against the produced assessment. The maximum effect is reached in crisis situations, “with the occurrence of real or imaginary abnormal events in the social life (conflicts, collective threats, etc.).”

Cuvinte-cheie
nexus, knowledge, affect, social thinking, social representations