Purpose: The paper focuses to evaluate the reality of the Moldavian society in the context of the ageing population throw social diagnosis of intergenerational openness to the needs of the old people and the challenges of becoming an age-friendly society. Design/methodology/approach: In terms of this paper, the wellbeing issues are reflected through objective data based on last available official statistics on indicators of independent, healthy and secure ageing, and also through the subjective data of empirical studies on the (self)perception of old age and the needs of the elderly. Findings: Based on the comprehensive analyze there are highlighted the challenges that the old people in Moldova are facing. On the one hand, low standard of living, poverty, limited access and quality of health services, restricted physical security, etc., on the other hand, a social perception full of stereotypes and behaviorally marked by discriminatory elements towards the elderly. Research limitations/implications: Through reasoned findings on the depth of the impact of demographic aging in the Republic of Moldova, the paper raises awareness of the scientific community and decision makers on the effort needed to adjust social and institutional components to ensure active, healthy and safe aging for the country's population. Practical implications: The thematic social diagnosis presented in the paper, supplemented with conclusions and recommendations, contributes to a better understanding of the challenges related to the aging population by both decision makers and the public. At the same time, the paper is an argumentative material for adjusting social policies, but also an analytical reference for specialists in the field of demography, sociology, and economics concerned with the problem of population aging. Originality/value: The paper contributes to the awareness of new aspects of aging, highlighting limited targeting of current Moldovan policies as well the importance of measures to increase the opportunities of the active ageing, including by ensuring the quality of life, thus increasing the chance of capitalizing the human capital.