In this article we have referred to some aspects of government communication in the context of the energy crisis in the Republic of Moldova. In this regard, we set out to analyze the communication strategy approached by the authorities in the light of the rules for managing crisis communication. I have come to the conclusion that the lack of transparency is a warning to the image and reputation of power. In evoking the situation on the energy market, the government representatives applied the strategy of distance and entry in favor of the citizens.