The exceptional nature of the COVID-19 pandemic has prompted scholarly interest not only in the causes and psychosocial consequences of the illness, but also in how a new representation is formed in the social imagination. In this sense, scholars are in the unique position to analyse the dynamics of an emergent representation both from the perspective of a researcher and an active-participatory observer. The theory of social representations proves useful to understand how the processes of anchoring and objectification occur in the emergence of social representations (SR) about the pandemic, these being the framework of psychosocial meanings for cognitions, emotions and behaviors with reference to the pandemic (Jaspal and Nerlisch, 2020; Páez and Pérez, 2020). Studies show that the psychological dimension is crucial in pandemic crisis management, so looking at the SR of the pandemic contributes to understanding better the meanings attributed to it and, respectively, what social behavior individuals adopt or will adopt in the future.