Business planning plays the role of a managerial function and the role of a tool for running the business by providing the possibility to manage and control a set of business elements such as business resources and the outcome of the business activities. The research problem of the topic consists in analysing and identifying the methods through which the effectiveness of the business planning process can be increased, given that the planning function is one of the most vital functions for running a business. The planning function carried out within the Î.I. "DANCU TATIANA" aims as an objective to establish a level of specialization and subsequently achieve this level of specialization, which requires the adoption and implementation of a strategy. Methods to streamline business planning should be approached as managerial as well as innovative tools. This will ensure that information on the company's situation is kept up to date, which will make it more adaptable to changes in its external and internal environment.