Nowadays in order to promote business it’s easier and more costless to use social networks. According to the survey of Content Marketing Institute, Twitter is the second most popular network, 84% of B2C marketers use it as part of their marketing strategy to engage new customers, increase website traffic, raise brand awareness and increase sales. The concept of Twitter is simple. It is important to explain the essence of business proposals or considerations of interest having kept an average of 140 characters and those who are interested in the proposal get those updates. Later there have appeared different other ways to use, one of them is business promotion. Twitter helps to generate leads, build awareness, create a positive opinion, build a community, provide support, and build thought leadership. According to recent studies, 60% of Twitter users are selling their product using this resource due to the fact that there is well-fed information. 43% of all Twitter users plan to purchase regularly from Small and Medium—sized Business (SMB) they follow. Only 50% Twitter users visited or shopped at the websites of the SMB they follow. Thus it can be seen the percentage of people who because of Twitter have found out about one of small business, have bought something or became regular customers. Twitter is a valuable tool for farmers who want to stay informed, share information, post news, ask questions, give compliments – and more and more people are getting involved. 82% of farmers say they want to work together more and share ideas (Farming Futures survey 2010) and 70% of British farmers are now connected to the internet, with a large percentage of those having broadband connections. Here are some examples of profiles worth following for farmers in order to be aware of up new inventions and technologies in farm field: @USDA, @MonsantoCo, @nationalffa, etc. To illustrate, here is a good example of Agricola company’s success (@Agricolashop). Agricola is a home and garden store in the Italian city of Varese. It primarily serves the local community, but also caters to customers as far away as Switzerland and Milan. Agricola needed to raise brand awareness and drive traffic to its website. The company wanted to reach several distinct audiences: younger online shoppers, new homeowners, career women over 40 interested in homewares and men interested in gardening and organic food. To obtain their goal they have planned their content creation ahead of time, reached a niche audience with username targeting, refined frequently to optimize their campaigns.In the end, during their campaign the website have been visited 210 times more. To sum up, using Twitter, marketers, entrepreneurs and farmers can take advantage of social media to increase awareness of their business and to follow latest news of their field.