Whole milk is a very valuable food, with a special action to strengthen the body and must be in accordance with Government Decision no. 158 which sets the quality requirements for milk and products. This paper contains the results of organoleptic, physico-chemical and microbiological research on the quality of domestic and imported whole milk (6 varieties).The research was conducted based on sensory and laboratory methods accepted in commodity science. The research results show that only 3 products out of 6 fully meet the prescribed requirements. The products that won this competition are: Seven Mountains, Zuzu and Agronatura SRL. We also studied consumers' preferences through the sensory analysis of whole milk (20 points)."Zuzu" and "Seven Mountains" milks - products imported from Romania have accumulated the maximum score. In addition, we checked the correctness of the mandatory information presented on the product labels. In this respect, all 6 analyzed products correspond to the requirements of Law 279 on consumer information on food.