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 SM ISO690:2012ЗЛАТОВА, Светлана. Сущность маркетингового потенциала предприятия. In: Inovaţia: factor al dezvoltării social-economice, 22 decembrie 2017, Cahul. Cahul, Republica Moldova: Universitatea de Stat „Bogdan Petriceicu Hasdeu” din C, 2017, pp. 104-108. ISBN 978-9975-88-025-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Inovaţia: factor al dezvoltării social-economice 2017 | ||||||
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Conferința "Inovaţia: factor al dezvoltării social-economice" Cahul, Moldova, 22 decembrie 2017 | ||||||
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| Pag. 104-108 | ||||||
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In the article there is examined the methodological and practical assessment issues of the economic and marketing potentials. An important component of the marketing is the information for planning. A particular attention should be paid to assessment of company’s marketing potential, which ensures the company’s competitive ability. |
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| Cuvinte-cheie marketing, marketing potential, Potential, marketing management, economic potential |
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