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339.187 (31) |
Probleme generale ale comerțului. Piața (822) |
SM ISO690:2012 ИСАЙЧЕНКОВА, Вероника, ХОДАНОВА, Анастасия. Повышение уровня конкурентоспособности путем совершенствования стратегии взаимодействия с клиентами. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 462-465. ISBN 978-9975-83-091-1. |
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Ştiinţă, educaţie, cultură Vol.1, 2020 |
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Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 15 februarie 2020 | ||||||
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CZU: 339.187 | ||||||
Pag. 462-465 | ||||||
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Rezumat | ||||||
Modern business has a pronounced customer-oriented nature. Effective organization of the collection, storage and processing of information is an important task in servicing customers and organizing interactions with them. A tool for solving this problem is the use of modern CRM systems that allow not only to automate interaction with customers, to keep a history of relationships with them, but also to optimize business processes. The article presents the results of a study of current trends in the development of CRM systems. |
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Cuvinte-cheie relationships, process, CRM system, ERP system, IoT, client, technology |
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