Cultura consumatorilor de branduri auto din Republica Moldova: aspecte de formare şi cercetare
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TABAC, Tatiana. Cultura consumatorilor de branduri auto din Republica Moldova: aspecte de formare şi cercetare. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova: . Științe socioumanistice, 5 septembrie 2013, Chișinău. Chișinău, Republica Moldova: CEP al Universității de Stat din Moldova, 2013, Vol.2, SSU, pp. 196-199.
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Dublin Core
Analele Ştiinţifice ale Universităţii de Stat din Moldova
Vol.2, SSU, 2013
Conferința "Analele ştiinţifice ale USM. Științe socioumanistice"
Chișinău, Moldova, 5 septembrie 2013

Cultura consumatorilor de branduri auto din Republica Moldova: aspecte de formare şi cercetare


Pag. 196-199

Tabac Tatiana
 
Universitatea de Stat din Moldova
 
 
Disponibil în IBN: 17 mai 2020


Rezumat

Being considered the poorest country in the European area, however Moldovan roads run a large number of large luxury cars that Europeans who come to the country, are amazed how the Moldovans living. This phenomenon reflects a certain way of organizing everyday life, a way of thinking and acting, specific behaviors and collective representation of all members of society. The article “The consumer culture of car brands in Moldova: aspects of formation and research” highlights a problem of Moldovan society that has not been studied from a sociological perspective. The research took into account the system of explicative factors of consumer behavior, including social, cultural and individual factors.

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