The quality of products and services has become an indicator of high labor efficiency, a source of national wealth, a sign of a highly developed economy, a condition for a dignified life. Accordingly, it is necessary to apply the TQM concept to ensure this indicator. At present, the question of quality in Moldova is very acute. Lagging the level of quality of domestic products from foreign competitors is becoming threatening, and with the insecurity of the Moldovan market the economy, employment, social and cultural life are significantly affected. Historical experience shows that from the attention to quality, the way out of crisis situations began in many countries. Logic suggests that in Moldova it is necessary to pay close attention to this “cure for crises”. One of the main problems Moldovan enterprises face today is their successful adaptation to the conditions of a market economy, integration into the international economic space. The solution of this problem is a necessary condition for their survival and further development. The concept of the national policy in the field of quality of products and services rightly emphasizes that the main task of the domestic economy in the 21st century is the growth of competitiveness at the expense of quality growth.