The present article emphasizes the importance of protecting and conserving cultural heritage, going beyond the mere maintenance of old buildings or objects. It speaks to the preservation of a living legacy that remains relevant for future generations and humanity as a whole. This obligation involves respecting and safeguarding cultural diversity, directly contributing to the formation of social values. Encouraging involvement in community activities and supporting diversity are just a few essential ways a society can consolidate and promote social values. I argue that these values will not only improve interpersonal relationships but also support the creation of an environment where each individual feels valued and accepted. By adopting these approaches, a society can create an environment that encourages and promotes social values, thus establishing a conducive framework for the development of a more united and harmonious community.